The Booze Cruise is a computer driving game where you get an insider’s feel of what it’s like to drive under the influence of booze and pills. As either a male or female player, you crawl out of the trunk of your car, hammered, but still aiming to get Home in 90 Seconds. Problem is, bizarre hazards emerge – kids, Elvis, checkstop cops, zombies, pink elephants, and as you crash and collide you lose demerit points, your insurance costs skyrocket, and your licence gets suspended for years. How might you run the course clean? And how did you get into the trunk of the car in the first place? This game was created and developed by The Digital Media Lab at the University of Calgary, Canada in conjunction with the Calgary Police Service.