The Enterprise Game has been developed to allow current business owners and employees to run their own virtual business. The individual is responsible for choosing which product they would like to try and sell, deciding how they intend to get this product to market, and then setting product and price variables. Once these pre-market stages have been completed the user launches their new enterprise into a virtual marketplace within which virtual competitors will compete for the pool of customers.
The key to success will be a fine balance between matching customer expectations for the product whilst ensuring the enterprise can compete on price with its rivals. In addition, the most successful enterprises will also need to ensure their workforce is highly motivated in order to match consumer demand with production.