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An International Centre for Excellence in Serious Games Applied Research, Business Engagement and Study

Serious Games Institute is an operating division of Coventry University

Edmund Bradford

Edmund Bradford

Edmund Bradford BA(Hons), MBA, DipM, MCIM
Managing Director

Edmund is co-founder and Director of Market2win Limited. His specialisms include Strategic Planning, Strategic Market and Account Selection, Strategic Marketing Programmes and Market & Account Manager Competencies.

In addition to leading client programmes he is also a regular writer and conference speaker on Strategic Marketing and Account Management.
His company experience includes work with ATIS Real, Brussels Airlines (formerly Sabena), Belron (owners of Autoglass), British Aerospace, BT (British Telecom), Computer Sciences Corporation, DHL, Electrabel-Suez, Goodrich, Goodyear, GSK, Henkel, Jones Lang LaSalle, National Australian Bank, National Car Rental, Parker Hannifin, Royal Mail and United Utilities.
Prior to setting up Market2win, he ran the Global Account Management Programme for an international aerospace business and was Business Development Director for an automotive supplier. He has been Strategic Account Manager for a number of accounts including British Airways, LloydsTSB and DaimlerChrysler.

He has also founded Mosaic, a leading consultancy in Strategic Account Management and spent two years teaching in universities in China.
Edmund is a Member of the Chartered Institute of Marketing and a Member of the Strategic Account Management Association. He holds a degree in Economics, a diploma in Marketing and an MBA from Warwick University.

He is also an active supporter of Young Enterprise (a UK charity that teaches school children about business)

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