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An International Centre for Excellence in Serious Games Applied Research, Business Engagement and Study

Serious Games Institute is an operating division of Coventry University

Mike Bennett

Mike Bennett

Mike has 15 years experience in the digital market, pioneering digital agencies and content businesses (Sunbather, Emptyspace / HaHaBonk, Oil) and providing creative leadership (BAFTA, D&AD, MILIA Palm D'or).

Mike has run and owned various businesses including Sunbather Ltd, a multidiscipline creative agency that was later acquired by Razorfish, as part of its global expansion. He also founded and raised significant funding in Emptyspace, a digital content business, that then developed into HaHaBonk, a pioneer in online comedy and content.

Mike's role in Oil is to understand the complexity of the medium, bringing talent and resources together to deliver successful and compelling stories.

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