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An International Centre for Excellence in Serious Games Applied Research, Business Engagement and Study

Serious Games Institute is an operating division of Coventry University

Toby Barnes

Toby Barnes

Toby has a 15 year history within the digital media industry working in a variety of roles through publishing, publication and development; for a number of key industry organisations such as Emap, Virgin, MTV Networks and Two Way TV Games. As a founding member of Virgin Media’s Interactive Division he launched Europe’s first commercial interactive TV service.

More recently he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels. Launching MTV2, Toby won a collection of awards including a D&AD pencil, Bafta, and promax for his work online and onscreen.

After a brief stint on the Pacific Rim, as surfer, film maker, consultant and beach bum Toby returned to the UK and his new base in the Midlands. Here he has worked with a number of the region’s independent digital media companies and screen agencies, and created videogames and digital media consultancy Pixel-Lab.

In 2008 Toby, along with Active Ingredient and Charles Hunter, set up Mudlark – a production company obsessed with making life playable.

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