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An International Centre for Excellence in Serious Games Applied Research, Business Engagement and Study

Serious Games Institute is an operating division of Coventry University

Serious Games Design

Project Start: 31 January 2014
Project end: 30 January 2015
Principal Investigator: Dr Petros Lameras


Project Summary

The study aims to provide guidance on design of serious games that reflects the principles underpinning learning design. To achieve this, a serious games design planner will be proposed for helping university teachers to design learning activities instantiated within games.  

Serious games design is a relatively new discipline that couples learning design with game features. Design for serious games involve the creation of learning activities that may use the whole game or entail a gaming element (e.g. leader boards, virtual currencies, in-game hints) for the purpose of transforming the student’s learning experience. While arguments against serious games have centred upon a lack of empirical evidence in support of their efficacy, there are studies in UK and US respectively that have demonstrated positive results in large sample groups. However, current research evidence stresses the lack of commonly accepted appropriate pedagogical frameworks to integrate games in curricula and suggest that an inclusive model that takes into account pedagogy and teaching strategy, aligned to game activity and assessment is necessary for balancing play features with pedagogical aspects. 


Research questions
The overaching research questions the study aims to address are:

  1. How the use of games for teaching and learning is conceptualised, theorised, modelled and researched? 
  2. What are the essential features for designing serious games?
  3. What support strategies are used to help students to use serious games productively in Higher Education? 
  4. How academics may be supported to design, share and re-use game-based learning activities inspired by best practice principles and examples? 
  5. What issues and implications arise from serious games design and use, facilitation and the development of academic practice?

The study is financially supported by the Society for Research into Higher Education under the 2013 SRHE Research Awards